Mayday tries to make more Chinese <3 the NFL

yes, there can be something related between football and Taiwan! Looks like the NFL has realized its inadequacies overseas. The NBA and MLB have long had established relations internationally to 'spread the game,' and now the NFL is getting into action by employing none other than Taiwanese band Mayday (五月天). Pretty funny, I wonder how it'll turn out... my interest has officially been piqued

"We've started to understand what the code is to get into the Chinese market," said Chris Parsons, the NFL's vice president in charge of international operations. The key is not the game itself, but all the trappings of American culture that surround the action on the field.

Which is how Stone, Monster, Ashin, Masa and Ming -- the members of a Taiwanese band called Mayday -- happened to spend 10 days riding a bus around the Northeast this month, meeting cheerleaders and marching bands and playing flag football for a TV show that will run on China Central Television, or CCTV, this fall. All in the hopes of converting tens of millions of Chinese into fans of American football."

read more about it here and here